Wednesday, 27 March 2013

Reseacrh and Planning: Poster Development (ANCILLARY PRODUCT)

We uploaded and edited the picture on a programme called 'Pixlr'- which is a photo editing programme. We enhanced the brightness and contrast of the photograph, and the top corner of the original photograph had houses in the background, which we didn't want as we thought it made the photo lack appearance and it looked slighty odd. We used a tool that 'Pixlr' offered that allowed us to copy the brick wall and add to the original wall which made the wall look whole.  This was the Clone stamp tool located in the tool bar offered by the program.



Once we had done this, we transported the photo over to a programme called 'Scribus' which is Desktop Publishing Programme. This allows up to apply text on top of the photo, which lead to the end product of our poster. This above, is a print screen of how we started on Scribus, with just the basic image, no text. This was layer 1 of the image, and stage 1 of the process. We slightly re-sized the original image to fit the poster size, which worked to good effect, and with this the poster gained more space to add text and more room to focus on the image manipulation stages of the process.
 
 
This above, is the second stage of our poster development process. This is layer 2 of the poster, and we have added the title 'Subsidence'- with the font being chosen from Dafont of the Internet. This has been positioned on the wall to help make the poster have more of a structure. The colour scheme was chosen to help reflect the atmosphere, and it also linked with the costume of 'Ty' and the colour of his shirt. The reason we chose this text was because it had a handwritten style, which helped reflect the realistic element of our genre. We thought that the use of the shadow effect creates more depth and is much more effective.

This above, is layer 3 of the poster making process. We have added an extra layer of text, 'A film by Loomer and Parker'. This was added in the colour white, and rested on the top left corner of the title. This added to the structure of the poster, and the layout was starting to come together. The reason we chose white, was to help break the colour scheme up, and give the poster more appeal- and it also worked better than the yellow, blue and black we originally tried. We then used the effects tool that helped highlight the colours, and this was changed to highlight the white, so it helped draw the veiwers eyes to the central text, of our names and the film title.

This above, was layer 4 of the poster. Here, we have added the billings to the poster, which is a common convention of all posters. We chose the white as it linked to the previous addition of text to the poster. Also, against the dark mould of the wall, it stood out the most and added to the appeal. We positioned the billings deliberately in the bottom corner, as the red brick of the wall stopped where the text (billings) started which give the correct affect we intended to give, and complimented the posters structure.

Layer 5 (above) is the stage we added the film responses from the 'Daily Mail' and 'Sight and Sound'. We added these to help give the poster appeal, and in our research into posters, most posters used this to help attract the audience to watch the actual film. We positioned it below the wall, following our original colour scheme of blue, white and yellow. At this stage, we considered a crop, but this didn't work so we 'undo'd' this action and continued with the development.

Layer 6 of the poster, was near the final stages of the poster. We added the release date in the top right corner, this was an attempt to draw the onlookers eyes elsewhere in the poster, noticing the small areas of graffiti on the wall that help portray the film genre- social realism. Colour scheme- blue and white.


 
 
 
 
 
This is the final stage of our poster, and the final copy. Layer 7 was adding the certificate '15' in the bottom left corner. After moving the certificate around, we decided that it was the best place, and its what helped the layout of the poster the most. With this being the final copy, we were happy with the design, layout and image. The colour scheme was yellow, blue and white. The brick wall helped emphasise a social realist location (wall with graffiti on) and the very layed back, isolated look. The final copy was made through both Pixlr and Scribus.

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