In our social realist film trailer, its important that we give the impression to the audience that the content within our film is a good amount. This then leads on to the audience gaining a sense of curiosity about the film itself and intrigues them to look further into the film, i.e watching it at the cinema or buying a copy in a shop; which of course is effective marketing.
Every trailer needs to make an impact, an effect that can be made through editing can be vital in gaining our films popularity.
When looking at the content of the trailer, its important we have a series of separate shots edited together very tightly which then will help the audience gain an understanding, or a further understanding of what they have already interpreted.
Continuity editing is very common in social realist films, ones including 'Fish Tank', 'Shifty' and 'Trainspotting' in which both 'Shifty' and 'Trainspotting' we have done case studies of as part of research into the social realist genre. It's a common convention of social realist films as it helps explain the story much clearer and it's natural flow emphasises the reality and normality to the audience, and by doing this is can help the audience become more involved, or attached to the story.
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